PROTECTING, PRESERVING AND PERFORMING SINCE 1932
Armin Hirsch started Gold Eagle with a small Chicago storefront, and a vision to produce only the most innovative automotive chemicals. In 1932, Hirsch’s business focused on preventing and curing the toughest engine problems. Since then, Gold Eagle has evolved beyond the engine to offer complete protection for all the things you’re passionate about—from cars to boats to recreation equipment to patio furniture and more. With millions of satisfied customers, it's hard to believe the company behind some of the world's most trusted automotive brands started as a one-man operation. See how Armin Hirsch’s small business grew into the Gold Eagle of today in our detailed timeline.
GROWING, BUT MAINTAINING OUR ROOTS
Amid all the changes, what's stayed the same is what really matters. Gold Eagle has always been, and always will be, defined by a core mission and set of values
that we take very seriously. Our products are carefully tested to ensure they do exactly what the label says they will, and each bottle is backed by an unconditional money-back guarantee.
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GOLD EAGLE MANUFACTURING
- Our Chicago-based manufacturing plant includes:
- An on-site lab for testing and quality assurance
- In-house plastic bottle blow molding
- Complete blending, labeling, and packaging operations
- Sizes ranging from 4 oz. bottles to 55 gallon drums
- Extensive warehousing and shipping facilities
GOLD EAGLE SALES
Gold Eagle has three separate business units:
Retail and Installer Brands Group
Sells more than 60 products - including STA-BIL® Fuel Stabilizer, Start Your Engines!®, HEET® Gas-Line Antifreeze and many others - to wholesalers, retailers and installers in North America.
Private Brands Group
Supplies more than 400 original equipment manufacturer and private branded products to top manufacturers and retailers.